I was asked recently as to why I selected Goldwell as my salons color and styling line.

In the beginning we had formed a relationship with a rep named Francine. Francine made regular visits. Always keeping us from falling short or running low on products. That relationship only continued to blossom in ways we never expected. Francine was there for us. Weather it was a smile , doing inventory ( as we found ourselves too busy for the task) lending a helping hand at salon events and surprising us with a new wreath for the winter holiday season.

Francine did it all. Always a phone call away. She was also our insight to so much education. She knew our strengths and weaknesses like no other. As a rep she was trained with so much business education that she was able to show us what we could do to enhance and grow our business. Francine knew exactly what courses would help us to excel and helped us achieve them.

Now after 12 years of co owning our salon, my business partner and I have been approached by many other brands.

We never had the thought to waiver. We both train very hard going to international shows conferences, as well as local education with many companies. Our belief is to never close your eyes to what is out there on the market. What our industry leaders are doing is important to know.
Knowledge is powerful.

Results however speak for themselves. Goldwell’s color is unsurpassed. You ask why? What results.

Shine, hair that catches your attention. The look of healthy hair is hard to come by.

Ingredients that demonstrate exactly what the company is about. Ethics ( Goldwell cares about hair and they care about the stylist too ) with ingredients that can build up strength , elasticity , even porosity issues and combability.

I love that with Goldwell even if I am out of that color that I really need. They have given me all the tools to feel confident and get the same result.

After Francine moved and was no longer our rep I thought no one could fill that void.

With Goldwell it just happened. Our Goldwell family was there for us. No matter what the title ….. President, Director of sales, marketing, education, field education managers, reps of both sales and education all have the exact same goal.

To share everything they can and help you grow as a stylist, owner, salon, and team.

You see with Goldwell it’s never about them. Never about the glitz and the show. It is about heart.

Heart first. Everything else just follows.

Our salons vision mission and values all encompass the same principals
Education , community , volunteerism, and enhancing our clients inner beauty by making them look good & feel good.

For me to choose Goldwell might have started out with a relationship. Today it is much more.

Today I have rep named Jen. She pushes us to new heights, and celebrates with us with each obstacle we push through. Without her support and wisdom into the salon industry we would for sure be lead down the path of negativity and self pitty. Instead we look at each obstacle as a way to grow, and learn from the mistakes along the way.

We look forward to the daily salon tasks , the superior education some in which was created personally , not to mention the endless photo shoots and award entries that one day will reflect the endless hours of hard work.

It is a shared interest. It is with guaranteed results. It is with heart, dedication and passion and most of all it is to constantly grow and utilize the skills Goldwell gives me to lead me to greater success.

Goldwell is inspiring. It’s time for you to feel something new. Feel the greatness that I live day in and day out. Goldwell will promise to be your support in the good and the bad. Give yourself a chance to grow.