Definition of durable: able to exist for a long time without significant deterioration in quality or value a durable hair color , also: designed to be durable durable goods.
Today I want to share my thoughts and ideas about creating a hair color that lasts. When my clients come in for a hair color service they can expect a result that is durable. This leads to the client returning with such positivity. Clients tell me all the time that they are still receiving accolades on their color on the day of their appointments. I hear “my color is still looking so great and it’s been so long”.
I often meet new clients due to this simple fact. Clients telling me that they were referred by friends who’s hair they admire. Claiming they can never keep their reds, browns, or fashion tones from fading.
I base my success on a few lessons I’ve learned along the way.
- Use quality product, for which I believe the best out there is Goldwell.
- Take time to educate the client on the “yearly plan” (follow up services, and home maintenance)
- Treat hair as a fabric, understand porosity, understand thermal styling and mostly understand the different types of dyestuffs.
Below is a guideline that I hope will bring you the same success it had awarded me.
Step 1 – Understanding all the faces of the brand of choice. So many reasons as to why I love the Goldwell brand. Knowing that Goldwell has so many color options are a benefit to the end game. So take the time to learn those faces and truly understand their differences. From color conditioning, semi permanent foams, semi, demi, permanent…….. and the uniqueness of Goldwell’s Elumen.
Step 2 – Map out the clients next 5 visits. It’s always good to have direction, to have a plan. Plans can always change and evolve, and that’s ok. Without a plan, leaves one looking unprepared and often not being able to provide the client with the direction they are seeking.
An example of 5 service mapping
- Getting the clients hair porosity in its best state. Typically first visits are always done with my Topchic permanent color option often creating a fresh palette with quality color. ***retail support shampoo and conditioner.
- Next visit (4-6 weeks) Access the situation, this is where I’m able to see the natural fading. I speak to the client about their styling regime and strengthen the plan. Typically this visit will have me utilizing Topchic permanent color on regrowth and color balancing with Colorance ***retail support for thermal styling and all other styling needs.
- Next visit (4-6 weeks) Time to reinforce. Let’s talk shine and Elumen. Yes you heard it right. Want color durability.. “show me the Elumen”! A once a year service of Elumen has clients and everyone they meet in awe. *** retail time to top up their wet line. We don’t want the client to run low. May I remind you if you haven’t asked for referrals, now is the time.
- Next visit (6 weeks) Enhance. It’s now when I like to play, have a little fun. Talk enhancements lighten, brighten, contour. Highlight or lowlight **** retail treatments or serums always great after lightening service. Keep porosity issues from happening.
- Next visit (4-6 weeks) Maintain. A simple refresh is all that you will need. Utilizing Topchic and Colorance is ideal. Now it’s time to RE-PLAN. Let’s talk about where you have been and where you want to go. ***** retail styling product top up.
Step 3 – Let the color process begin.
This is time to show your skill and education. It’s time for magic. Wave that wand to success.
I hope you enjoyed today’s blog. Huge shout out to anonymous for the questions surrounding durability. If you have tips or tricks, ideas, or solutions send them my way to be featured as a guest blogger.